Jontéblu Velvet Matte Lipstick delivers an explosion of long-lasting color to the lips with a creamy velvet matte finish. This light-weight formula glides on lips with rich and vivid color without fading or caking. DIRECTIONS: Apply Jontéblu Velvet Matte Lipstick by beginning at the center of the upper lip to the outer edges of the lip. Follow the contour of the mouth. Repeat the same technique for the lower lip and massage lips together for an even full coverage finish.